As our social media newsfeed is bombarded with promotional and informative news, it is quite difficult to imagine our digital lives without memes. Today, memes are on a rise and we come across new memes daily that are funny and worth sharing. But if we say you could make the most of this trend to increase your brand visibility and grow your business, would you believe us?
Yes, you can market your business online through attention-grabbing and trending memes. This process is known as meme-jacking. Undoubtedly, the meme is a part of a culture that is used to communicate feelings, attitudes, and situations. It would not be wrong to say that the internet and memes are made for each other. A humorous video or image having a particular style, concept or idea is powerful enough to go viral on the internet.
Why You Should Take Advantage of Meme Marketing?
According to a research, Gen Z almost spends 200 minutes online every day. Since memes are in abundance, chances are, millennials are engrossed in laughing at and sharing memes while they are online. Creating humorous memes can be a starting point for businesses to engage with their audience.
One of the downsides to social media marketing is that you don’t get a high level of engagement. Let’s be realistic, nobody likes to see overly promotional content on their newsfeed. They scroll past brandedcontent that seems irrelevant.
The fact that millennials can smell promotional content from miles away, meme-marketing can play a vital role in the growth of your business. Because of their popularity and entertainment value, it comes as no secret that the audience finds it easier to share memes.
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A good marketer is always ready to make use of existing memes or come up with their own. To know how you can make memes an important aspect of your marketing campaign, take a look at the following tips:
Understand Your Audience
If you have a business that shares news from all parts of the world, then sharing memes at your platform should be the last thing on your mind. In this case, it is not a good idea to make memes a part of your marketing strategy. In case you cater to millennials, you can think of putting memes on your top priority. Why? Because millennials usually spend a lot of their free time on the internet. They will surely appreciate the memes you post on your platform.
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It is important to keep in mind that memes can never be a substitute for quality content. You should think of memes as an effective way to keep your audience engaged, and not as ‘top-notch quality content’ that will drive traffic to your website instantly. If you see people visiting your website after stumbling upon your memes, it doesn’t necessarily mean that they are your target audience, since a majority of them will visit the site out of curiosity. When you include memes into your content strategy, your audience is more likely to tag their family and friends on your posts. This is how your audience can spread the word about your brand.
It is not a good idea to create memes that appeal to everyone who is following you. It is not a guarantee that everyone is going to understand your meme. So, it is crucial to know what kind of audience you have and create memes that click with them instantly.
Creating memes that your audience can relate to or be interested in can certainly work wonders for your business. Not only will this increase the shareability of that meme but it will also help you get loyal followers on your social media accounts.
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Now you must be considering how you can produce relatable memes. Well, what you need to do is take the time to do your research. Figure how what types of memes your competitors are creating and then work on curating memes accordingly. To make your research endeavor successful, make sure you are leveraging the best ISP offers.
If you are still confused about how to create a meme your audience can relate to, then here is an example for you! Grammarly is one of the renowned companies that has gained social media popularity by sharing humorous memes.
Use Doses of Humor
Memes are generally funny too apart from being simple, straightforward and shareable. This is something that makes them a hit with audiences. Since memes are usually expected to be hilarious, there are a number of brands out there that know how to kill it with their style of humor and wit.
As a marketer, you should focus on pulling off humor without even offending anyone and while keeping your brand’s message clear. This is one effective way to make your audience understand your niche in a lighter mode.
Of course, it is crucial to incorporate memes into your marketing when their need arises; however, you just cannot afford to have a long-term marketing strategy relying merely on memes. When it comes to creating memes, you need to make sure that they are not only relevant and humorous but also share-worthy, and most importantly, easy to understand.
In case, your audience has to spend their precious time figuring out what the meme is about, chances are, you will end up losing them. There are a variety of tools out there like Livememe, Quickmeme, Imgur, and Imgflip that helps in creating memes based on viral images. You must consider experimenting with them and the memes available there. But you should consider choosing your meme marketing strategy carefully and creatively; in turn, it will have maximum impact on your audience.
Use Appropriate Tone and Voice
Start making sure your memes have the appropriate tone and voice; this is how you can make your brand successful. As a marketer, the voice and tone you use really matter because they reflect the personality for your brand.
For some brands, memes fit perfectly to their existing content. But when it comes to creating memes for your serious or professional brand, finding the most appropriate tone can work wonders for your business.
Let’s be realistic- memes are not just for the purpose of making bored students and workers laugh. You can focus on making them an integral part of your marketing strategy while following the aforementioned tips. When you benefit from meme marketing, you are more likely to leave an imprint of the heart on your followers, while increasing the visibility and influence of your brand.
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